Hah...I wish I could have come up with this one. She and I were talking about John McCain's campaign cratering over the past week. I mentioned that his website alone must have cost over a million due to the expense of the videos produced for it and the site design and execution. I was juxtaposing that with the "amateur" videos produced by Ron Paul and his supporters - they're good - they just don't employ the use of expensive film equipment, video equipment and exorbitant operators.
My wife then responded: "When you don't have anything to say, it better look good."